Netflix is going to open two huge places with shops and events based on its shows

Netflix intends to transform former department stores into entertainment hubs. The vacant space that was once a Sears in your local mall may soon be transformed into a location where you can socialize with the Demogorgon from "Stranger Things." ⁠ Two 100,000+ square foot entertainment venues—one at Galleria Dallas in Texas and the other at the King of Prussia Mall in Pennsylvania—were announced by the streaming colossus yesterday. * * It is their most recent and largest venture into live experiences, which are more focused on fostering audience interest in the content than directly generating revenue. Netflix has previously experimented with pop-up stores and restaurants. Each location, which has been named "Netflix House," will offer a variety of amenities, including cuisine, beverages, and exclusive merchandise.