Mojo, a popular brand under Akij Venture Ltd, has successfully raised Tk 4.14 crore through a special campaign aimed at supporting Palestinians affected by Israeli attacks. Out of the total amount, Tk 2.7 crore has already been sent to aid the victims.
According to Md Maidul Islam, the Chief Marketing Officer of Akij Food and Beverage Ltd, the initiative began in late December 2023. As part of the campaign, Mojo pledged to donate Tk 1 for every bottle sold across all sizes — 250ml, 500ml, 1 litre, and 2 litres. This fund was generated directly from the product sales, showing the company’s commitment to contributing to humanitarian efforts.