Lionel Messi launches a new hydration drink suspiciously similar to 'Prime,' prompting a response from KSI

Inter Miami superstar Lionel Messi plans to launch his own hydration drink brand called Mas+, drawing comparisons to KSI and Logan Paul's PRIME drink. Mas+ boasts electrolytes, vitamins, antioxidants, and natural flavors with no artificial additives, containing 10 calories per 16.9 oz bottle. Varieties like 'Miami Punch' pay homage to Messi's team. Observers noted similarities with PRIME, which gained global popularity in 2022. Social media debates ensued, even drawing comments from KSI. Despite comparisons, Mas+ aims to carve its niche in the market with Messi's endorsement and unique flavor offerings.