Coca-Cola's sales drop by 23% because of a boycott campaign

The Coca-Cola advertisement of Bangladesh lasting 60 seconds has sparked significant controversy, as it aims to distance the company from Israel amid the conflict in Gaza. Since the conflict began on October 7, many businesses, including Coca-Cola, have faced backlash in Muslim-majority nations, with calls for boycotts over perceived ties to the Israeli government and military. Reports from local media indicate a substantial decline of approximately 23% in Coca-Cola sales in Bangladesh during this period. In response, the company has ramped up its advertising efforts in the country, utilizing full-page newspaper ads and prominent online placements.