# Gen Z Drinks Less Alcohol Than Any Other Adult Generation

> Gen Z is drinking less than older generations, with only 62% of U.S. adults under 35 consuming alcohol—down from 72% in the early 2000s. Health awareness, social media influence, and the rise of sober-curious lifestyles…

Published: 2026-09-16 · Desk: Latest · Source: Time Magazine

Gen Z is drinking less alcohol than any previous adult generation, reflecting a shift that has been building over the past twenty years. In the U.S., Gallup data reveals that only about 62% of adults under the age of 35 currently consume alcohol, a noticeable drop from roughly 72% in the early 2000s. Surveys indicate that more members of Gen Z are either abstaining from alcohol entirely or choosing to drink in moderation. This change is largely driven by growing health consciousness, the influence of a socially mindful and image-aware culture shaped by social media, and the increasing popularity of the sober-curious movement. Experts also highlight a decline in traditional social gatherings, the rise of wellness-centered hangout spots, and the emergence of sober bars as key factors contributing to this generational shift in drinking habits.

Original reporting: https://time.com/7203140/gen-z-drinking-less-alcohol/?fbclid=IwY2xjawL1NgJleHRuA2FlbQIxMABicmlkETEyQjd0b2ZpdE5xcXpsZmI0AR60COBraGCSW2AoQXAGEeWfcihmRAFv170hW-RbX7OAu5BBfPoWosH537V9Ag_aem_2YdUYrA4d5d_RvAMU_2TlQ
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