# Instagram is testing ads that you can't skip, Users hate it.

> Meta's Instagram is testing a new "ad break" feature, displaying unskippable ads that users must watch before continuing to browse. Unlike YouTube's longer videos, these brief ads interrupt Instagram's rapid scrolling,…

Published: 2024-06-25 · Desk: Tech & Startup · Source: Mashable

Meta's Instagram is testing a new "ad break" feature, displaying unskippable ads that users must watch before continuing to browse. Unlike YouTube's longer videos, these brief ads interrupt Instagram's rapid scrolling, making them feel more intrusive. Users on X and Reddit have reacted negatively, with many closing the app in frustration. Criticism is widespread, as this disrupts the user experience. It's unclear how extensively this will be rolled out, but Meta could face significant backlash if it becomes more widespread. Instagram has been criticized before for aggressive ad placements.

Original reporting: https://mashable.com/article/instagram-unskippable-ads?utm_campaign=trueAnthem%3A%20Manual&utm_medium=trueAnthem&utm_source=facebook&fbclid=IwZXh0bgNhZW0CMTAAAR2IY1aZ2BBU47cqrxNB4_aPRNK1Ti7T75ct9xrRfQkythEYqQOXJg-1kgg_aem_ATERVh6NdSxrTFc5YQGU1i3jSppJucgFU7O3jC7b-r2NWYRDnGRb2IGuHWqJJBUnuqGOLxcUymCyVzQOm6JsMt4v
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