# OpenAI to Launch ChatGPT Ads Testing in the U.S.

> OpenAI announced on Friday that it will begin testing ads in ChatGPT in the coming weeks, aiming to create a new revenue stream. Ads will be excluded for Plus, Pro, and Enterprise subscribers, but free adult users in th…

Published: 2026-01-18 · Desk: Latest · Source: CNBC

On Friday, OpenAI announced that it will start testing ads within ChatGPT in the coming weeks, a move expected to open a significant new revenue stream for the AI company. Ads will not appear for Plus, Pro, or Enterprise subscribers, but free adult users in the U.S. will be included in the tests. Additionally, OpenAI launched its low-cost Go plan in the U.S., and users on this plan will also see ads.

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