# BTS under fire from fans for collaborating with Israeli brand for new merch collection

> BTS is facing backlash as HYBE partnered with Israeli phone case brand “Urban Sophistication,” founded by siblings from Tel Aviv. Fans expressed outrage on social media, calling for a boycott of the new merchandise and…

Published: 2026-09-25 · Desk: Latest · Source: Muslim

K-POP boy band BTS is facing fan backlash over their label HYBE’s latest merchandise collaboration with an Israeli brand.

The group teamed up with “Urban Sophistication,” a phone case company founded by two Israeli siblings from Tel Aviv.

Fans have expressed anger online, urging others to support different brands and boycott the new merch release.

Original reporting: https://www.instagram.com/p/DWj8XLxGKeT/
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