# Apple CEO Tim Cook to Step Down After 15 Years; John Ternus Named Successor

> Apple Inc. has appointed John Ternus as CEO, succeeding Tim Cook, who will become Executive Chairman. A longtime hardware leader, Ternus signals a shift toward product-focused innovation. He will lead Apple’s expansion…

Published: 2026-04-21 · Desk: Latest · Source: BBC

Apple Inc. has officially named John Ternus as its next Chief Executive Officer, ending months of speculation over who would succeed Tim Cook. A 25-year veteran and current head of hardware engineering, Ternus will assume the role on September 1, while Cook transitions to Executive Chairman. Since 2011, Cook has overseen Apple’s growth into a nearly $4 trillion company, making it one of the most valuable in history.

Ternus, who played a key role in developing the iPhone, iPad, and Apple Silicon, represents a shift back to product-driven leadership. Unlike Cook, known for operational excellence and global scaling, Ternus is viewed as a hardware-focused innovator who worked closely with Steve Jobs. Analysts see this move as an effort to address concerns about slowing innovation and to move beyond incremental product updates.

As CEO, Ternus will face the immediate challenge of guiding Apple through the competitive AI landscape and identifying its next major growth driver beyond the iPhone. Cook will remain involved during the transition and later focus on global policy initiatives. Experts believe appointing a hardware engineer signals Apple’s renewed focus on experimental technologies like foldable devices and augmented reality wearables to shape its future.

Original reporting: https://www.bbc.com/news/articles/c1kr19lry18o
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